A new wave of novelists rewrites the city

The announcement landed quietly, but its implications are anything but small. Industry watchers had expected incremental change; what they got instead was a structural shift in how the sector operates.

Interviews with more than a dozen insiders paint a consistent picture: the old playbook is being rewritten, and the organisations that adapt earliest are already seeing results.

Critics caution that early enthusiasm often outpaces reality. Yet even the sceptics concede that the underlying trend is real, measurable, and unlikely to reverse.

What happens next depends less on technology than on institutions. Regulation, funding, and public trust will decide whether this moment becomes a turning point or a footnote.